EASA
Awareness Campaign
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To spread the word about Employee Assistance Service Australia (EASA) with a sensitive approach that encouraged people to contact them for help - the go-to service in the Northern Territory for all things counselling, training, mediation and consulting.EASA wanted a short cinematic, promo video that connected to people in a way that felt authentic to the local area of Alice Springs.
We rallied together to shoot a powerful campaign across two days (one in the EASA Office, another in a residential house and the other in the *no need for green screens* backdrop of Wiggleys Waterhole. We made the video with strategic relevance, so it stays “fresh” for viewers until the end of time across social media, Cinema Advertising digital signage, digital marketing and the EASA website. The powerful campaign featured individuals from all walks of life, including a young Aboriginal child reaching out to the EASA hotline for assistance.
