Musica Viva
Building a music-rich future for remote communities
MVAIS commissioned us to create videos capturing their vibrant, educational performances in the Northern Territory, Australia. We’re talking top-notch content that showcases their creativity, interactivity and cultural richness The videos were to target primary and high-school teachers, parents and carers of school-aged children, and current and future government and private funders of the MVAIS program. It was up to us to produce a show-stopping video campaign.
Our creative team, in collaboration with Musica Viva shot the video campaign, capturing diverse elements of the program, including performance, reactions and the local environment. We also conducted interviews with teachers, students and the ensemble to gather perspectives on the performance, learning experiences and ensemble engagement, including the use of teacher resources and tour experiences. We successfully delivered a fun, impactful video that captured the activities and overall great vibe that Musica Viva brings to the room.
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