How to use video content to reach your target audience and keep them engaged

Keep reading, and you’ll learn how to use video content strategies to boost your chances of turning viewers into loyal customers.

Think back to the last time you found a new gadget or product online. 

Chances are, you were scrolling through social media or had Google searched and stumbled across a video that caught your eye. Maybe it was an unboxing or even a demo of how the product works. Remember how that one video drew you in and made you think “I need to check this out”? It not only grabbed your attention, but it also made you remember the product long after you watched it. 

Video content has become a crucial part of marketing strategies to hook and engage new customers. To truly utilise its power, you need to make sure your videos reach the right people and keep them engaged. Here’s how to effectively use video content to achieve that.

Mastering video impact 

Before we get into strategies, it’s important to define what we mean by ‘mastering video impact’. This involves everything you do around your video to make sure that it reaches, attracts and retains your target audience. The goal is always to create videos that people genuinely want to watch. The benefit of this is that when your videos resonate with viewers, algorithms are more likely to favour them as well. 

Here are 3 ways to start a solid video strategy:

1. Know exactly who you want to reach
2. Decide where your videos will be posted 
3. Clearly define what you want to achieve with each video and the call to action 

One common mistake businesses tend to maek is aimining for the most views as opposed to targeting ideal customers. High view counts mean little if the viewers aren’t potential customers. 

Reelwire tip: Focus on quality over quantity and reaching a smaller, more targeted and engaged audience. 

Creating video content that stands out

Once you’ve got a good grasp on your audience and goals, it’s time to create content that speaks directly to them. Your videos should address their needs, interests or painpoints. Whether it’s educational, behind-the-scenes or customer testimonials, make sure it’s something your audience will find valuable. For example, if your audience is looking to see whether your service is right for them, create videos that share success stories or behind-the-scenes looks at how your service makes a difference. 

Here are some other video ideas to get you started:

Educational content

Create videos that teach your audience something new. This could be tutorials, product demonstrations or industry insights. 

Behind-the-scenes

Give your audience a peek into your process. Whether it’s how your product is made or the daily operations of your business.

Customer testimonials 

Capture stories from satisfied customers who have had positive experiences with your product or service. Real-life testimonials can be incredibly persuasive and help potential customers envision their own success. 

Looking to make your video content work harder for your business? Partner with Reelwire to create impactful, engaging videos that resonate with your audience. Our expertise in video production ensures your brand and content stands out and drives results.