As a video production company we see day to day how crafting strategic video storytelling content can make viewers stop scrolling and start paying attention.
Why video?
They say a picture paints a thousand words, so a video paints… a million? Whatever the number, it must be a lot.
But why?
The visual aspect of video helps your brand elevate its presence and capture your audience’s attention. It’s a powerful medium that can quickly convey messages and evoke emotions.
Research has shown that 65% of the general population are visual learners, so making sure your content strategy reflects this is crucial.
Here are the reasons why video can make all the difference for your brand:
Firstly, video beats reading
The vast majority of people prefer watching a video over reading something static. In a digital landscape flooded with content, videos and animations are able to transmit more data than other mediums.
For example, imagine trying to explain the intricacies of your latest product using only copywriting. It would require lengthy descriptions, multiple paragraphs, and perhaps even diagrams. But with video, you can convey the same message in a fraction of the time, using visuals, voiceovers, and on-screen text to create a compelling narrative. This approach not only saves time but also ensures your audience remains engaged.
However, at Reelwire, we do recommend using copywriting, video and animation in tandem to bring your story to life.
Video has a longlasting power to move people
Videos create memorable experiences. They leave a lasting impression, making your brand stand out in the minds of your audience. This enduring impact helps maintain your brand's presence and influence.
Every brand is different. And that means your approach to video content and digital media should be too.
Looking to make your video content work harder for your business? Partner with Reelwire to create impactful, engaging videos that resonate with your audience. Our expertise in video production ensures your brand and content stands out and drives results.
